Search Engine Marketing (SEM), often called as Pay-per-click (PPC) Advertising is one of the best effective ways to reach your target audience and acquire leads. The main advantage of PPC Advertisement is that you can run your ads of search networks as well as display networks issued by the many search engines and social networks: Google, Bing, Yahoo, Facebook, Twitter and Linkedin etc. Pay per click is a mode where advertiser charged for every clicks he receives on his ads. Who should go for PPC Campaigns: Who are new to market and want quick launch and instant output. Who are targeting niche market. Who are having specific target audience. Who want to grow their business rapidly. Who have competitive products and services recognized across the networks.